Tips & Techniques For SEO Content Writing – ITaBS | Professional SEO Services & Website Design

If you’re a content writer, you’re probably constantly wondering how to improve your SEO skills. This is right, because the market does not stand still, so it is important to constantly keep up with the times and improve your knowledges. Let’s first learn what content writing and SEO writing is, and then move on to tips on how to improve SEO.

What Is Content Writing

Content writing is primarily the process of planning, writing and editing various web content that is most commonly used in digital marketing. This can include writing articles for blogs, scripting videos, tweeting on Twitter, and more. Content writing includes more than just writing articles, as this industry is much broader. Thus, it includes various content formats such as social media posts, article and podcast titles, video scripts, landing pages, YouTube video descriptions, and more.

What Is SEO Writing

SEO writing is the process of planning as well as creating and optimizing various content for search engine rankings. Good content to rank on Google is key, but good content alone won’t be enough. It is necessary to have not only well-written content, but also good SEO. Thus, together they will give high-quality SEO content which will be enough for a good ranking. Without SEO, your content can get lost and become just one of many pages in the search results. Also ranking on the first page can do you nothing if you have bad content. That is why it is worth remembering that good content and SEO must be linked in order to bring the greatest results.

Best SEO Optimization Tips

Respond to the interests of your target audience. If you don’t know how to do SEO, then the first thing to do is to study your market. Many companies continue to create content that serves their interests, not the interests of customers. Focus on your audience’s questions and remember that not all posts and data need to be about you and your product (however, they should all be related to your industry). You have to be an expert in the eyes of your target audience, so you have to write both interesting and informative SEO optimized content. Study competitors and their content in order to improve yours and be one step ahead.
Use catchy headlines. Most often, customers decide whether to stay on a particular page in the first few seconds, so you have very little time to attract attention or impress. This is where the power of SEO subheading effectiveness comes in. Remember that they must first of all be clear, short, inverse and contain the necessary keywords. In addition, it is important to make sure that your meta description is also interesting, reflects the essence of the article and expands its topic in detail. It is the title and meta description that are reflected in the search, so do not forget to take this into account.
Save content under your own domain name. Once you get some exposure, traffic, and recognition, it’s important to move away from being hosted by a Blogger, for example, and start hosting a blog in a sub folder on your own domain. Thus, when you have the opportunity to showcase other forms of social content, you will need to embed them on your website and share from there.
Use keywords. Although this SEO tip may seem obvious, it is very important. You need to use a large number of key phrases not only in the title, but in all your content. This way, both your readers and search engines will be able to know what your content is about. However, keep in mind that overuse of keywords can also be a problem. Firstly, it can scare away readers, and secondly, it can lead to search engine fines. Thus, when using keywords, try to make them look as natural as possible.
Promote content through social networks. Since almost everyone uses social media these days, it has long been a powerful tool to help increase the reach of your content. When writing a new article, it is recommended to publish it on social networks, forums and blocks. You will also need to use strong headlines with keywords to grab attention and call the customer to action. So social media makes sharing very accessible, so you need to make sure there is a share button after every post.
Use images. Most likely, you understand that a post with a picture will attract much more attention than ordinary text. Since people perceive visual information better, adding an image along with your text can create a more enjoyable experience for the client. So, image posts can also be a tool to drive new traffic to your site.
Structure your content. Even if you write great text with a good headline and lots of keywords, it can be easily lost if it’s in an unorganized format. As such, it’s important to break up the information in your post into smaller paragraphs with subheadings. No reader will enjoy looking at a lot of solid text, so small paragraphs will not only make reading easier, but also increase your reader engagement. Therefore, internal organization and structuring and are of great importance. Use H1 for headings and H2 for subheadings to make your content more visually pleasing.
Use Google Authorship. At the moment, the easiest and fastest way to link content to a particular author is Google Authorship. To do this, all you need is a Google+ account. This way, your articles will start to appear in search results as larger snippets with author photos along with the title of the article. Now this tool is suitable not only for personal promotion, but also to increase the click-through rate on your articles. So, take some time to learn how to properly set up authorship for your website and increase engagement.
Use natural link building. You probably understand that links are still an important SEO ranking factor. If your article is to be used by another site, then a link to your own articles or your site will provide feedback. It is also worth remembering that adding an embed code on your site will help you promote content sharing and also be able to add a link to the original source. Good SEO content greatly increases the likelihood that other sites will also link to it, so you can potentially get more reach and customers.
Constantly monitor activity. In addition to all the other tips, it is very important to constantly track the activity of your SEO content. For example, you can use Google Analytics to track pageviews and average time spent on a page for free. It is important to study various metrics in order to understand how a user interacts with your site and content. For example, if you notice that visitors spend little time on the page, it will most likely mean that your content does not correspond to what they would like to receive, or that it is not interesting. That is why it is important to study these indicators and constantly improve your content in order not to lose visitors and customers. Also, constantly pay attention to the number of social interactions, such as reposts, likes, and more. This way you can get information about the vitality of your post. This will help you understand what type of content is liked and popular, and what is boring and not interesting.

So, as you already understood, both SEO and content together are an important part of the interaction of customers with your information. Try to use the highest quality methods in order to increase engagement, generate higher traffic and attract new customers.

Another posts

Best Time To Publish YouTube Videos

According to many studies, there is no specific time to post a video on YouTube, but most often the audience is most active during the weekend. What are the Top Tips for Posting Videos on YouTube? First of all, focus on your target audience and the time when people come to watch your videos. Videos are also should be published in advance so that YouTube has time to index it. Social networks are an integral part of the lives of many people. Now many corporations and companies have pages on social networks in order to increase the target audience and attract the attention of new people. However, in order for as many people as possible to see your images, poses, posts, videos, and more, you must properly manage your social networks. You probably know that YouTube is the second most popular search engine on the Internet after Google. That is why many people are interested in what is the best time to post on YouTube. However, in fact, unlike other social platforms, it is quite difficult to name the best time to upload on YouTube, since it does not have a feed. However, we looked at the data and identified the times when posting a video would make the most sense and impact people's engagement on YouTube. When It's The Best Time To Post On YouTube Matt Gielen of Frederator Networks claims that a common question he gets asked is "what is the best time to post videos on YouTube". That's why Frederator Networks conducted a survey and collected data from over 12 million monthly views and 1,300 channels. According to these data, men are more likely to use YouTube in general, but the number of viewers aged 13-14 is the same for both sexes. So, considering various factors and data, Frederator Networks has determined that the best time to post on YouTube 2021 is as follows: Day of the weekBest time to postMonday2 to 4 pmTuesday2 to 4 pmWednesday2 to 4 pmThursdayNoon - 3 pmFridayNoon - 3 pmSaturday9 to 11 amSaturday9 to 11 am Also according to the study, the best days to post on YouTube are Thursday or Friday. So, choose one of these days and post your videos between noon to 3 pm for maximum impact. It's also important to note that this time is the same as that found by other organizations a few hours before YouTube's peak time. The researchers note that many people watch YouTube at the same time as they watch TV. Thus, by uploading a video to YouTube a little earlier than the peak time, you can get more views. What Does Boosted Say? Boosted claims that the majority of YouTubers are in the US, but that doesn't mean it's the only thing to consider. Russia, Brazil, China, India and other countries are also important parts of the market. So, if you want your video to be easily found, Boosted also recommends publishing it a little earlier. This way YouTube will have some time before cheaters to index your video and populate search results. Note that Boosted has found that the best posting times are between Friday and Saturday, as well as Wednesday. They state that the best time to post is 5pm, but the main thing is that you post before 9pm. Also, surprisingly, according to Boosted, the best time to post would be Sunday 11 am or 5 pm. What About Edgy Views? Edgy, like Frederator Networks, advises users to upload videos to YouTube on weekdays from 2 to 4 pm CST or EST. They also, like Boosted, remind you of the importance of publishing videos in advance so that YouTube has time to index your video. If you post a video earlier, it will be more likely to show up in search results. Also according to the observe, many people are most active in the afternoon for weekends. That's why if you're going to upload a video on the weekend, be aware of this difference and publish the video in advance. Edgy recommends scheduling a 10-11 am post on the weekend for best results. What Are The HowSociable Calculations? HowSociable claims that posting a video at the right time can have great benefits and significantly establish views. They point out that the best time to post videos is in the evening when people are free and online. More specifically, HowSociable is in solidarity with Frederator Networks here. They also note that posting content does become more effective as the weekend approaches, as people become more relaxed and watch videos more frequently. Thus, HowSociable believes that Thursday and Friday are the most likely days to post videos. Conversely, Monday and Tuesday are likely to be the most inefficient. What About Misfit Hustlers? Misfit Hustlers claims that posting a video at the right time can be critical as it can get you 5x more views. That is why it is important to publish them not at any time convenient for you, but when it is convenient to look at the reflection. So, Misfit Hustlers says that you need to take into account the analytics of your channel in order to identify the best time for your audience. Ideally, it is best to post videos on the day when your channel has the most viewers two hours before your prime time. You can find it in the Analytics (Audience) section. So you will need to click on "when your viewers are on YouTube". Also, Misfit Hustlers says that posting videos a day in advance can also bring good results, since videos most often gain views in the first two days. What Are Magisto Ideas? Magisto says that the type of video, your niche and posting time are very important variables to consider when you want to post a video. First of all, you need to find out which country you are targeting and study your audience. Who are your videos more suitable for - men or women? What age group? All of these factors will be critical. Like everyone else, Magisto emphasizes the importance of the index algorithm and reminds you to publish videos a few hours earlier. They also note that people most often watch YouTube in the evenings and on weekends, but most of all on Sundays. Also, unlike other sources mentioned before, Magisto says to post videos either in the late afternoon or early morning. Even on Sunday, it's best if you post the video from the very morning. What Is The Opinion Of Social Video Plaza? According to Social Video Plaza, the best time to post a video depends on your audience. So, even if you know the overall best time to post, it doesn't mean it will work well for your channel. That is why Social Video Plaza says that there is no advice that can be applied to everyone. However, they still point out that publishing the video overnight would clearly be a bad idea, as the algorithm would not have anyone to test the published video with. Thus, it is recommended to post the video in the morning so that it has enough time to find the right audience. What Are The Top Tips for Posting Videos on YouTube? Since most people watch YouTube at the same time they watch TV, the ideal time to post will depend on your audience. As already mentioned, there is no specific time at which it is worth posting a video that would be universal for all people, so you need to pay attention to the audience of your channel. However, it is recommended to post videos closer to weekends, preferably in the evening or early morning. Also remember to do this a little ahead of peak viewing times.
Learn More
Types Of Social Media Platforms

Since we live in the age of the Internet, social networks are an integral part of our lives. Almost all companies use advertising on social networks in order to attract new customers, since at the moment this is perhaps the most popular way to express themselves and offer their services. A huge number of sites have pages on social networks such as Facebook or Twitter, because they know that people spend a huge part of their time there. Thus, potential customers have a chance to learn more about the company through blogs, share data with friends and communicate in various ways. However, it is important to know exactly what benefits social networks bring to companies. How effective is it? Are the results visible? Keep reading to find out the details. What Are The Main Types Of Social Media Platforms? Of course, now the list of different types of social networks is huge, just like their pros and cons. However, in our study, we came to the conclusion that it would be better and clearer to take a few of the most profitable social networks and study both their advantages and disadvantages. Since different social networks are different in nature, you should not think that any of them is suitable for a particular industry. That is why it is important to know your expectations in the first place and explore several options that may suit you best. A social media campaign is a fairly complex process that requires preliminary preparation and analysis of a number of data, which is why weighing the costs and benefits of each social network individually can help you not only narrow the circle, but also choose the most suitable social networks for your business, which is worth include in your SEO strategy for the best results. Better Social Media For Your Business So, below we will look at such popular types of social networks as a blog, Facebook, YouTube and Twitter. The pros and cons of each option will help you understand whether a given social network is right for your industry or not. Blogs At the moment, a blog is considered the basic component of any social media campaign. Even though the word blog may sound a bit dated, it's really important. A blog can not only diversify your website and make it unique, but also generally improve the perception of the industry in which you work. Also, a blog is a great way to show your potential customers your experience and knowledge of the market and increase brand awareness. Moreover, a blog is a kind of emotional component of your company, which shows that on the other side of the screen there is the same living person as all customers. Another great advantage of a blog is that it can also be integrated with other types of social networks, which means that for example your Facebook posts can also immediately appear on the blog. This is not only very convenient, but also useful, because even if a person does not use Facebook, he will be able to see all the news on your blog anyway. However, blogs are also not without their drawbacks. First of all, it is important to note that they must be real and show you as an expert. Very often, customers feel fake, so fake industry knowledge is quite visible. Moreover, even though blogging is the human part of your brand, it is still worth remembering to write more about your industry and not about you, as the latter will clearly indicate your unprofessionalism. It is also important to note that in order to work properly and produce results, blogs must be constantly updated and contain the latest quality information about your industry. Take these factors into account before deciding whether or not you should start a blog for your company or business. Facebook You probably know that one of the most popular social media platforms is Facebook. It is distributed not only in the United States, but throughout the world, which can be important for international companies. Even though time passes and trends change, Facebook really should be the next social network after blogging. Facebook is great because it can take your brand awareness to a whole new level. Since many people spend a huge amount of time on Facebook, your logo will become more and more memorable. Moreover, on Facebook, people can easily share news about your business and company and send it to their friends. They will also have the ability to subscribe to your page updates, so they can immediately receive the news you post. Another great benefit of Facebook is that it gives you access to an analytics tool that allows businesses to view weekly reports describing new followers, their interactions, and the types of actions that have been taken. Facebook also allows users to link to Blog, Twitter and other social networks with his profile. As with a blog, Facebook's biggest drawback is the time it takes to maintain the page and fresh, reliable information that needs to be updated regularly. Twitter Most people have been on Twitter at least once in their lives, so they understand that this platform with small messages is quite popular nowadays. However, tweeting and keeping track of what people are saying about you and your company also takes a huge amount of time. Moreover, it is important to take into account various factors: for example, it is important to respond to messages and questions in a timely manner, maintain an appropriate relationship with subscribers, “retweet” the necessary information, and so on. Twitter can be a pretty good tool for attracting new customers, as it allows users to use TweetDeck, a program for monitoring and scheduling tweets. However, it is important to note that this platform will only work well for certain industries, and then if the right strategy is built and the page is regularly maintained. YouTube You might be surprised, but YouTube is considered social media and it is just as popular as the ones listed above. It is also worth noting that at the moment YouTube is the second most popular search engine, which says a lot for the owner of various businesses and companies. The benefits of using YouTube include a potentially large audience, especially for those companies whose strategy budget is small. YouTube also has the ability to tag keywords for a higher chance of being noticed in searches. However, it is also important to consider other factors here, such as creativity, as this video platform is already full of a huge number of videos on various topics. Thus, using YouTube is a real chance to get a fairly large audience with a limited budget. However, it is worth paying attention to the fact that, as in the case of other social networks, it is worth remembering that YouTube may lose its popularity in the future. Thus, a company must know exactly when to channel the resource and how to use YouTube in a way that maintains a positive reputation and increases brand awareness. Thus, a well-thought-out approach will help the company gain greater visibility, acquire a wider audience and increase customer engagement. Take these factors into account before deciding how and when to use social media platforms.
Learn More
Digital Marketing to Sell!

Let your customers get what they want and solve their problems. We use everything from soup to nuts to promote your business over the WorldWide Web and deliver your message to your target audience.
Learn More