Since we live in the age of the Internet, social networks are an integral part of our lives. Almost all companies use advertising on social networks in order to attract new customers, since at the moment this is perhaps the most popular way to express themselves and offer their services. A huge number of sites have pages on social networks such as Facebook or Twitter, because they know that people spend a huge part of their time there. Thus, potential customers have a chance to learn more about the company through blogs, share data with friends and communicate in various ways. However, it is important to know exactly what benefits social networks bring to companies. How effective is it? Are the results visible? Keep reading to find out the details.
What Are The Main Types Of Social Media Platforms?
Of course, now the list of different types of social networks is huge, just like their pros and cons. However, in our study, we came to the conclusion that it would be better and clearer to take a few of the most profitable social networks and study both their advantages and disadvantages. Since different social networks are different in nature, you should not think that any of them is suitable for a particular industry. That is why it is important to know your expectations in the first place and explore several options that may suit you best. A social media campaign is a fairly complex process that requires preliminary preparation and analysis of a number of data, which is why weighing the costs and benefits of each social network individually can help you not only narrow the circle, but also choose the most suitable social networks for your business, which is worth include in your SEO strategy for the best results.
Better Social Media For Your Business
So, below we will look at such popular types of social networks as a blog, Facebook, YouTube and Twitter. The pros and cons of each option will help you understand whether a given social network is right for your industry or not.
Blogs
At the moment, a blog is considered the basic component of any social media campaign. Even though the word blog may sound a bit dated, it’s really important. A blog can not only diversify your website and make it unique, but also generally improve the perception of the industry in which you work. Also, a blog is a great way to show your potential customers your experience and knowledge of the market and increase brand awareness. Moreover, a blog is a kind of emotional component of your company, which shows that on the other side of the screen there is the same living person as all customers. Another great advantage of a blog is that it can also be integrated with other types of social networks, which means that for example your Facebook posts can also immediately appear on the blog. This is not only very convenient, but also useful, because even if a person does not use Facebook, he will be able to see all the news on your blog anyway.
However, blogs are also not without their drawbacks. First of all, it is important to note that they must be real and show you as an expert. Very often, customers feel fake, so fake industry knowledge is quite visible. Moreover, even though blogging is the human part of your brand, it is still worth remembering to write more about your industry and not about you, as the latter will clearly indicate your unprofessionalism. It is also important to note that in order to work properly and produce results, blogs must be constantly updated and contain the latest quality information about your industry. Take these factors into account before deciding whether or not you should start a blog for your company or business.
You probably know that one of the most popular social media platforms is Facebook. It is distributed not only in the United States, but throughout the world, which can be important for international companies. Even though time passes and trends change, Facebook really should be the next social network after blogging. Facebook is great because it can take your brand awareness to a whole new level. Since many people spend a huge amount of time on Facebook, your logo will become more and more memorable. Moreover, on Facebook, people can easily share news about your business and company and send it to their friends. They will also have the ability to subscribe to your page updates, so they can immediately receive the news you post. Another great benefit of Facebook is that it gives you access to an analytics tool that allows businesses to view weekly reports describing new followers, their interactions, and the types of actions that have been taken. Facebook also allows users to link to Blog, Twitter and other social networks with his profile. As with a blog, Facebook’s biggest drawback is the time it takes to maintain the page and fresh, reliable information that needs to be updated regularly.
Most people have been on Twitter at least once in their lives, so they understand that this platform with small messages is quite popular nowadays. However, tweeting and keeping track of what people are saying about you and your company also takes a huge amount of time. Moreover, it is important to take into account various factors: for example, it is important to respond to messages and questions in a timely manner, maintain an appropriate relationship with subscribers, “retweet” the necessary information, and so on.
Twitter can be a pretty good tool for attracting new customers, as it allows users to use TweetDeck, a program for monitoring and scheduling tweets. However, it is important to note that this platform will only work well for certain industries, and then if the right strategy is built and the page is regularly maintained.
YouTube
You might be surprised, but YouTube is considered social media and it is just as popular as the ones listed above. It is also worth noting that at the moment YouTube is the second most popular search engine, which says a lot for the owner of various businesses and companies. The benefits of using YouTube include a potentially large audience, especially for those companies whose strategy budget is small. YouTube also has the ability to tag keywords for a higher chance of being noticed in searches. However, it is also important to consider other factors here, such as creativity, as this video platform is already full of a huge number of videos on various topics. Thus, using YouTube is a real chance to get a fairly large audience with a limited budget. However, it is worth paying attention to the fact that, as in the case of other social networks, it is worth remembering that YouTube may lose its popularity in the future. Thus, a company must know exactly when to channel the resource and how to use YouTube in a way that maintains a positive reputation and increases brand awareness.
Thus, a well-thought-out approach will help the company gain greater visibility, acquire a wider audience and increase customer engagement. Take these factors into account before deciding how and when to use social media platforms.